Live feed

One stream. Tracker events and paid orders. Realtime when the range includes now.

Events you will see

Event	Translation
Page view	They landed
Product view	They are shopping
Add to cart	Intent got serious
Checkout started	Wallet is out
Purchase	Money cleared (Shopify / Stripe)
Tracker loaded	Script woke up (noisy — you can hide it)

Friction signals can also appear when detected: rage clicks, dead clicks, JS/network errors, page exits — see Events.

Badges

Badge	Meaning
Returning	We have seen this actor before
You	Looks like your own traffic
Bot	Crawler / automation — filtered from KPIs

Click a row → actor drawer

Identity, device, location, timeline, pages, spend, time-to-purchase when we can stitch it.

This is the "stand in your own shop" moment.

Power moves

• Rename a visitor — "TikTok Lisa" beats Brave Fox #4821 when you are hunting a thread.
• Notes on an actor — future you will thank present you.
• Column filters — path, country, device, event type.
• Hide bots / self / tracker_loaded when the stream gets chatty.
• Name search — find the human you renamed yesterday.
• Return heatmap — when people come back.
• Fullscreen — press L.

Live vs History

If your date range does not include the present, the feed is history mode. It will say so. Believe it.

Empty states (they have feelings)

Message	What to do
No events yet	Install is not live — go verify
No matching visitors	Loosen search / filters
No events match your column filters	Clear a column chip

Prompt: investigate a buyer

I clicked a Purchase in the StoreMetrics live feed. Here is the journey JSON / screenshot notes:

PASTE_OR_DESCRIBE

Summarize:
- First touch source
- Key pages before pay
- Time to purchase
- Whether attribution looks clean or suspicious
- One follow-up (email, retargeting, UX fix)