Event reference

Tracker events

Event	Plain English
script_loaded	Tracker woke up on the page
page_view	Someone viewed a page
product_view	Someone viewed a product
add_to_cart	Cart intent
begin_checkout	Checkout started
rage_click	Angry repeated clicks — UX smoke
dead_click	Click that went nowhere useful
js_error	Front-end JavaScript error signal
network_error	Failed network request signal
page_exit	Leaving / session timing signal

Revenue / commerce (normalized)

UI label	Origin
Purchase	Shopify paid order or Stripe paid session/invoice
Refunds	Stripe charge.refunded (affects revenue truth)

Common metadata

Path, title, referrer, UTM, browser, OS, device, viewport, geo, masked IP, visitor id, session id, browser id, identity hints, durations from visibility / page_exit.

Web JS API

// After login — stitch identity
window.velora("identify", {
  user_id: "user_123",
  name: "Ada",
  email: "ada@example.com",
});

Custom track / screen appear on the mobile install path. The web snippet is intentionally small.

Feed labels you will recognize

Purchase · Page view · Product view · Add to cart · Checkout started · Tracker loaded

Prompt

Map my storefront funnel to StoreMetrics events for YOUR_DOMAIN.

Which automatic events should I expect without custom code?
Where should I add identify()?
Which friction events (rage_click / dead_click / js_error) would explain my cart drop-off?