Dashboard overview
Answer "is today good?" in five seconds. Everything else is depth on demand.
Dashboard overview
This is not a report museum. It is an operating surface.
The five-second read
Look at the KPI strip first:
| KPI | What it means |
|---|---|
| Revenue | Paid money in the selected range |
| Orders | Paid orders |
| Avg. order | AOV — don't worship it alone |
| Visitors | Real people (bots/self filtered from the headline) |
Deltas vs the previous period tell you if you should smile or intervene.
Footnotes like "your own views hidden" and "bot views filtered" are honesty, not bugs.
Chart
Visitors / revenue / orders over time. Your own traffic can show as a dashed line so you see the ghost of you pacing the store after midnight.
Annotations
Pin a date on daily charts — campaign launch, site redesign, "we broke checkout." StoreMetrics keeps before/after visitors, revenue, orders, and conversion nearby so your memory does not rewrite history.
Date ranges
Quick chips: Today, Yesterday, This week, Last 30d.
More: 7 / 14 / 28 / 90 days, last week, this/last month, all time, or a custom calendar range.
Your last choice sticks. Good.
Filters
Slice reality without leaving the page:
- Referrer
- Campaign (UTM)
- Country / City
- Page
- Browser / OS / Device
Ask: "Meta traffic on mobile in DE — did it buy?"
Panels worth living in
| Panel | Job |
|---|---|
| Live feed | Who is here / who paid |
| Pages & geo | Where intent forms |
| Insights | Funnel, sources, cohorts, repeats, annotations |
| Sources | Traffic source breakdown |
| Audience | Device / browser / OS |
| Globe | Fullscreen live geography (G) |
Keyboard shortcuts
| Key | Action |
|---|---|
L | Fullscreen live feed |
G | Live globe |
Sites home
From /dashboard you see every site: who is live, who went quiet, who needs attention. Add another site anytime.
Prompt: read my dashboard
I will paste StoreMetrics KPI numbers (or you will use StoreMetrics MCP).
Tell me in 6 bullets:
1. Is today good vs yesterday?
2. Is this week good vs last week?
3. Which source deserves more budget?
4. Which page is a leak?
5. One action in the next hour
6. One metric I should stop obsessing over
Be blunt. No dashboard tourism.