Get started
Overview
From "I hate GA4" to a live StoreMetrics dashboard — the short path.
Get started
StoreMetrics is built around one site record. That record owns your tracking key, domains, exclusions, and revenue connections.
The six moves
- Add a website — URL in, site record out.
- Confirm the stack — Shopify, Next.js, WordPress, Lovable, or generic.
- Install the tracker — paste a snippet, or give the AI prompt to your coding agent.
- Verify — open your site; StoreMetrics waits for a real event.
- Connect revenue — Shopify orders and/or Stripe payments.
- Operate — KPIs, live feed, pages, geo, funnel.
What you get after install
- Live visitors (pulse, not a stale report)
- Page + product + cart + checkout signals
- Paid orders merged into the same stream
- Named visitors (quirky animal names you can rename)
- Filters that answer "was TikTok worth it today?"
What StoreMetrics stores
| Thing | Why it exists |
|---|---|
| Canonical site id | Source of truth for dashboard + settings |
| Public site id | Goes in your install snippet |
| Tracker events | What people did |
| Revenue events | What people paid |
| Actor graph | Same human across sessions when we can stitch |
Speed rules
- First useful answer: under 5 seconds on the dashboard ("is today good?").
- Setup target: about 30 seconds for a script paste; Shopify connect is a few clicks more.
- Script size: ~2 KB, async, no cookie-banner tax for basic first-party tracking.